Whether or not that makes him the Puerto Rican answer to Elvis Presley is something that’s open for debate, but either way, he certainly has the commercial success to back up his status amongst his supporters, with his first two records, The Last Don and King of Kings, both going platinum in the U.S. William Omar Landron Rivera’s name doesn’t exactly roll off the tongue, so it’s a good job that his success in the world of reggaeton has afforded a couple of nicknames he’s best known as Don Omar, but his fans often like to take that particular line of hero worship just a little bit further, christening him ‘El Rey’ - Spanish for ‘The King’. He’s an artist with one eye constantly on the future, and he’s a true talent for that reason. He shows the same kind of adventurous spirit that Héctor and Tito showed when working with him, passing that kind of opportunity down to a new generation of artist. Since then, Omar’s had absolutely nothing to prove, and it’s allowed him to release albums at whatever pace he’d like with whatever new talent he finds. His second album, the aptly titled “King Of Kings”, broke him in America by reaching number seven on the Billboard 200, at the time the highest charting Reggaeton album in history. Don Omar had arrived with style, and he was only going up from there.

It went on to sell 300’000 copies in Latin America and, to this day, has sold over four million copies all over the world. “The Last Don” was a pretty astonishing hit for a reggaeton artist releasing his debut album. He hit it off with them to the extent that the duos very own Héctor Delgado produced Omar’s first album, 2003’s “The Last Don”, and his life changed dramatically.

He hit the ground running after deciding to pursue a singing career, appearing on a variety of underground compilation CD’s before truly finding his feet as a backup singer for Latin Pop sensations Héctor and Tito. Soaking up the sounds of Vico C among many others, to the extent that he left behind what could have been a promising career in the protestant church to take up singing full time.

Born William Omar Landrón Rivera, Omar was a musical child from the very beginning.

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